29 May, 2023

Building Connected Experiences with Mulesoft

by Smilka Janeska-Sarkanjac

Connected Experiences are defining the future of Customer Companies

Connected experiences allow companies to provide a seamless, personalized experience across multiple touchpoints, improving customer satisfaction and loyalty.

In today’s increasingly connected world no surprise that companies that deliver outstanding connected experiences are not just winning the Customer Company branding game but also there winning the market resilience and growth game.

Companies that provide exceptional connected experiences gain a competitive advantage by differentiating themselves from competitors and creating a unique brand identity.

Even more critical, as technology continues to evolve, connected experiences will become increasingly important. Companies that invest in this area now will be better positioned to adapt and thrive.

Defragmenting your technology stack to deliver Connected Experiences

Mulesoft support connected experiences by bringing together data and functionalities from various systems, applications, and devices into a unified platform or ecosystem. By doing so, it enables businesses to create a seamless experience for their customers, employees, partners, and suppliers across multiple touchpoints and channels.

To become a "customer company," it's essential to gain customers' trust throughout the entire customer journey, from the product to the service. The emphasis is on listening and engaging with customers across different channels, intending to offer innovative products and services, streamline customer processes, and be available 24/7.

To become a customer company, it’s essential to enable defragmentation of the technology stack, effectively seamlessly exposing any capability and also giving attention to the simplicity of its consumption. It effectively means connecting your SaaS, best-of-breed, and legacy systems into a single Connected Experience platform.

Connected Experience starts with the Touchpoints

Becoming a customer company requires putting customers at the heart of everything a company does. Easier said than done, as the fact is that no single application can capture every direct and indirect touchpoint.

So companies should start to identify all applications that have a touchpoint with the customers and connect them to have a single view of their business. The Connected Experience platform approach using Mulesoft to connect the distinct dots impacting the customer enables businesses to unleash their imaginations in shaping new rich customer experiences, becoming the basis or complementing existing innovative products or services available everywhere, anytime.

Mulesoft as “Connecting Force”

With the digital ecosystems becoming more fragmented than ever, an integration solution such as Mulesoft is becoming increasingly critical to connecting all the pieces together to deliver Connected Experiences. In essence, Mulesoft acts as a “Connecting Force” behind the Connected Experience Platform.

About codeSTREETS

codeSTREETS is a Registered Partner of Salesforce, with the HQ in Amsterdam, The Netherlands, and the Salesforce Center of Enablement in Skopje, North Macedonia.

If you want more information on how codeSTREETS can support your Salesforce Automation needs, contact us at contact@codeSTREETS.com.

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